Let's Zero Waste Beauty!


It is reported that more than 120 billion units of packaging are produced every year by the global cosmetics industry, much of which is not recyclable. The majority of beauty products come packaged in plastic, which – when talking about nearly 1,000 years to decompose.

While water appears plentiful, it is suggested that of the available 3% percent of fresh water on Earth, only 0.4% is available for use as the rest is tied up in glaciers, snow packs and ice caps. And, if significant changes in water consumption are not made, two-thirds of the world may be facing water stress by the year 2025.

Our Brand

The brand name comes from Italian for soap as “SAPONE” but with an “F” for fragrance. One of the features of SAFONE brand is the fragrance is natural functional fragrance which means the fragrance not only provides pleasant scent but also has skin/hair benefit. It also stands for SAFE ONE. The products range covers solid cleansing, solid care (for body moisturizing, hair conditioning), and solid fragrance.

Our Mission

We create personal care products that set a new standard, and to have a more socially responsible choice of personal care products for consumers.


Our Value

Care, Innovative, Sustainable, Transparent.